This video and article is an unfiltered look behind the curtain on my content strategy, vision, and mission for 2025. It’s not just about creating content—it’s about inviting you into a shared mission: to spark 50 million conversations that make connection easy in the next decade.
If you’re interested in a behind-the-scenes look at how this vision unfolds (and maybe some inspiration for your own projects), read on.
The Mission: 50 Million Conversations
At the heart of everything I create is the goal of generating meaningful dialogue. This all started with our We! Connect Cards. After surveying users, we discovered that a single deck sparks an average of 53 new conversations that might not have happened otherwise. With over 100,000 decks in circulation, that’s 5 million conversations already—and we’re just getting started.
The next step? Scaling that impact tenfold—not by chasing more revenue or followers, but by intentionally designing tools, strategies, and content that inspire connection.
Content Strategy and Exciting Project for 2025
Here’s a quick overview of the shifts and experiments I’m diving into this year:
1. Bite-Sized, Actionable Content
While I’m proud of our polished, long-form videos, I realized the need for quicker, more accessible ideas. This year, I’m filming one-minute shorts based on the top-performing video titles on our YouTube channel. These clips will deliver rapid-fire insights—perfect for when you need an idea like an icebreaker for a meeting but don’t have 12 minutes to spare.
2. Sharing More Active, Unfiltered Thoughts
Shorts also allow me to document more candid moments—active ideas as they happen. Filmed on an iPhone with minimal production, these videos will focus on real-time thoughts and reflections.
3. Learning How the Internet Works
A big part of my 2025 strategy is embracing experimentation. From tweaking website usability to running my first-ever paid ads (outside Amazon), I’m leaning into learning how to better amplify our mission and reach.
4. A New Community Space: Connector Lab
One of the most exciting (and terrifying!) projects is launching a Connector Lab—an online community where facilitators, trainers, and educators can share ideas, attend events, and deepen their craft.
5. Future-Focused Conversation Tools
We’re developing a sequel to We! Connect Cards called the Future-Focused Edition. These cards are designed to spark conversations that “talk us into a more compelling tomorrow.” Each card features an inspiring “ingredient” for building a meaningful future, along with a thought-provoking question to bring that idea to life.
6. Improving and Spreading Connection Before Content
For those new to We and Me, “connection before content” is the philosophy that underpins everything we do. While many people discover us through searches for “icebreakers” or “team building activities,” I use those entry points to teach deeper strategies for fostering genuine connection.
In 2025, I’m doubling down on this approach by creating a “mini-masterclass” video on connection before content, supported by shorter, complementary videos that link back to it.
A Call to Join the Mission
If you’re reading this, you’re already part of the mission—whether it’s by facilitating better team meetings, building connection in classrooms, or simply seeking to spark better conversations in your personal life.
Here’s how you can dive deeper:
- Download Free Tools: Get free printable cards, book excerpts, and more at our tools page.
- Stay Tuned for Updates: The new Future-Focused Edition cards will be launching soon, and I’m thrilled to share more as they roll out.
- Connect Through the Connector Lab: Once launched, this will be the go-to space for facilitators to collaborate and innovate.
Together, we can create millions of conversations that quite literally have the power to edit the future.