How Communication Impacts the Bottom Line

Mar 8, 2020

This mini-article is an excerpt from our brand new Second Edition book, Ask Powerful Questions: Create Conversations that Matter. There are dozens of these scattered throughout the book in little “conversation bubble callouts.” If you like this one idea, we trust you’ll love the book and find an immense amount of value in the way that we weave both the science of asking and the art of building meaningful connections and sparking effective communication. You can get your copy in print, audiobook or ebook directly from Amazon.

Not ready to buy the book? Get a FREE excerpt, printable question cards, and video tips on our website right here.

For now, enjoy this idea and let it inspire some action for you today.

That said . . .

  • Companies with highly effective communication practices enjoy 47 percent higher total returns to shareholders compared with the firms that are least effective at communicating.

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As we’ll continue to discover throughout the book, the impact of effective brain-based communication has far reach across companies, universities, nonprofits, schools, and community groups. How we connect matters.